Job Details

The Marketing Executive will be responsible for developing and executing online and offline marketing strategies to increase brand awareness, drive customer engagement, and boost sales. This role requires a creative and strategic thinker with experience in marketing and campaign management.

Key Responsibilities:

Strategic Planning and Execution:

• Develop and implement marketing strategies that align with company objectives.
• Conduct market research and analyse trends to identify new marketing opportunities.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.

Campaign Management:

• Plan, execute, and oversee offline marketing campaigns including print, direct mail, in-store promotions, and events.
• Monitor and analyse campaign performance, providing regular reports and insights.
• Optimize campaigns to improve ROI and achieve KPIs.

Event Planning and Execution:

• Plan and execute promotional events, product launches, and community outreach programs.
• Coordinate logistics, negotiate contracts, and manage vendor relationships for events.
• Measure event success and report on outcomes.

Retail and In-Store Marketing:

• Develop in-store marketing strategies to enhance customer experience and drive sales.
• Oversee the creation of point-of-sale materials, displays, and signage.
• Coordinate with store managers to implement in-store promotions and campaigns.

If You Have the Following, We Want to Hear from You!

• Willing to work at Johor Bahru Town
• Bachelor’s degree in Marketing, Business Administration, or related field
• Minimum of 2 years of experience in marketing field
• Experience in the optical retail or healthcare industry would be added advantage
• Proven experience in developing and executing successful marketing campaigns
• Excellent analytical and project management skills
• Exceptional communication and interpersonal skills
• Creative thinker with a strategic mindset

Benefit：

• EPF | SOCSO | EIS
• Medical claims, check up, dental care
• Staff purchase for optical products
• Attractive bonus
• Staff welfare
• Career growth opportunities

Interested candidate, please apply.