Job Details

Job Responsibilities:

• Develop and implement retail marketing campaigns to boost in-store traffic and sales
• Coordinate with internal teams to execute marketing activities such as in-store promotions, events, and branding
• Monitor market trends, customer behavior, and competitor activities
• Collaborate with visual merchandisers to ensure attractive and effective product displays
• Liaise with external vendors, agencies, and shopping malls for promotional setups and permissions
• Analyze performance of marketing efforts and prepare reports to evaluate ROI
• Manage and update marketing materials such as brochures, POSM (point-of-sale materials), and product displays
• Ensure brand consistency across all retail channels
• Conduct store visits and provide feedback for marketing improvements

Job Requirements:

• Diploma in Marketing, Business Administration, or related field
• Minimum 1–2 years of experience in retail marketing, FMCG, or a related industry
• Good understanding of consumer behavior and retail trends
• Strong communication and interpersonal skills
• Proficient in Microsoft Office and basic design tools (e.g., Canva, Adobe Illustrator is a plus)
• Ability to work independently and handle multiple projects