Job Details

The F&B Promotions Executive primary responsibility is to develop and execute effective marketing strategies to promote food and beverage offerings for Shangri-La Singapore. You will work closely with the marketing team and collaborate with various departments to drive customer engagement, increase sales, and enhance the overall dining experience.

Key Responsibilities:

Develop Promotional Strategies:

• Identify target market segments and create compelling promotions to attract customers.
• Conduct market research to understand customer preferences, industry trends, and competitors' offerings.
• Develop innovative ideas for promotions, special events, seasonal menus, and limited-time offers.

Plan and Execute Promotional Campaigns:

• Collaborate with the marketing team to design and implement promotional campaigns across various channels, including digital platforms, social media, print media, and in-house promotions.
• Create enticing visuals, promotional materials, and menu displays to communicate offers effectively.
• Monitor and evaluate the success of promotional campaigns, making adjustments as necessary.

Collaborate with Cross-functional Teams:

• Work closely with the culinary team to develop new food and beverage concepts that align with promotional objectives.
• Coordinate with the operations team to ensure seamless execution of promotions and maintain service quality.
• Collaborate with the sales team to develop partnerships and promotions targeting corporate clients, group bookings, or event catering.
• Customer Engagement and Relationship Management:
• Engage with customers, gather feedback, and identify opportunities for improvement.
• Develop and maintain strong relationships with existing and potential customers, including corporate clients, event planners, and local community organizations.
• Plan and organize customer engagement activities, such as tastings, food festivals, or cooking workshops.

Sales Monitoring and Analysis:

• Track sales data, analyze performance, and generate reports to assess the effectiveness of promotions.
• Utilize customer insights and data analytics to identify areas for growth and make informed decisions.
• Monitor market trends, consumer behaviour, and competitor activities to identify emerging opportunities.